Institutional video is the best way to present a project, values without necessarily selling a product or service.

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It aims to create emotion in the viewer in order to discover, teach and understand your project by explaining your why.

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Often accompanied by texts, interviews, voiceovers, it often has an educational side towards your audience on your area of expertise or the issues you are trying to solve through your project.

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As an accompanist of associative and solidarity projects, I have become accustomed to highlighting the why of companies and associations which are generally much more powerful than anything.